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‘Jumping the Shark’ as bad in politics as on TV
commentary
June 26, 2024
‘Jumping the Shark’ as bad in politics as on TV
By JOE DORMAN OICA CEO,

OKLAHOMA CITY – Growing up as a child in the 1970s, I enjoyed my fair share of television shows. One of my favorites was “Happy Days,” celebrating its 50th anniversary this year.

“Happy Days” starred Ron Howard, a Duncan native, who played Richie Cunningham. The show followed the Cunningham family and friends, one of whom was Arthur “Fonzie” Fonzarelli. Fonzie epitomized coolness for his teenage neighbor, and a lot of kids like me.

In Season 5, a threepart episode included a plot where Fonzie jumps over a shark on water skis. The term “jumping the shark” came to mean any creative work that is out of ideas and relies on extreme exaggeration.

Oklahomans saw many candidates “jump the shark” with their campaign literature and promises this year.

People running for office made extreme overstatements on how bad their opponents are, or they promised policies that simply cannot happen without drastic changes. The side effect of this type of campaigning discourages many middle-of-the-road, or moderate, Americans – frustrated with the extremist rhetoric – from even voting.

As evidence, only 20 to 25 percent of registered Republican voters bothered to vote, with the only statewide race garnering just over 237,000 total votes. Democrats had no statewide elections, so turnout was even more sparse with just local races occurring.

Expect the turnout percentage to be even less in the August 27 runoff elections.

What is dangerous about the campaign rhetoric is that the candidates want to appeal to the few they know will show up, moving policies farther to the extreme positions. Case in point, you will hear much about rejecting federal funds for operating government services, and you will also hear candidates want to cut taxes.

Our state government runs on a finite amount of money based upon our state tax collections. Some of those programs receive matching funds from federal taxes collected, including education/ schools, children’s support services, road building, and health care programs, with the latter sometimes getting a seven-to-one match from federal appropriations.

If federal funds are rejected, the state must either drastically cut services or raise state taxes to pay for those programs.

Here is the kicker, those federal funds many candidates say they do not want…that is our money, taxes we have paid to the federal government. If we do not accept them, you can bet some other state will.

One example is the rejection by the state of funds to provide food support in the summer for children who qualify for the free and reduced lunch program.

The nonprofit sector simply cannot meet the demand of hungry children, so the Legislature allocated more than $8 million of state money to assist with needs this year, a much-needed boost, and thank you to the state lawmakers who did that.

That $8 million of state dollars is only a fraction of the $42 million in federal matching dollars that was turned away. That difference of $36 million was taken from Oklahoma families who would have spent it in local grocery stores, making it an even bigger boost to our economy. Instead, it went to other states’ children.

Be wary of the rhetoric when it starts back up in August and again for November 5, the General Election; do not fall for exaggerations, and certainly do not sit out by not voting.

Voters need to elect reasonable, rational candidates who will vote on policies for the best interest of Oklahomans, and especially for children who cannot vote for themselves.

If a candidate is going to “jump the shark” with their campaign promises, do you really want them to make decisions for all Oklahomans?

Lights, camera, action: Local restaurants take center stage
A: Main, news
Lights, camera, action: Local restaurants take center stage
By Shauna Belyeu General Manager 
April 15, 2026
Downtown Eufaula had a different kind of energy on April 9 as camera crews, bright lights, and the buzz of excitement rolled into town. The America’s Best Restaurants Roadshow made its stop in Eufaula...
Airport courtesy car supports local small businesses
A: Main, news
Airport courtesy car supports local small businesses
April 15, 2026
The City of Eufaula is making it easier than ever for visitors to experience everything the community has to offer while creating opportunities for local small businesses to grow and thrive. The airpo...
A: Main, news
Community workshop to offer practical parenting tools in Eufaula
April 15, 2026
Families and educators in the Eufaula area will have the opportunity to gain valuable parenting insights at an upcoming free workshop led by a licensed psychologist. Dr. Randleman, PhD, a licensed psy...
Baughman edges Asher in close Eufaula school board race
A: Main, news
Baughman edges Asher in close Eufaula school board race
By Shauna Belyeu General Manager 
April 15, 2026
The Eufaula Public Schools Board of Education race came down to a tight race last Tuesday, with Amber Michelle Baughman defeating incumbent Martha Jane Asher. Baughman received 178 votes to Asher’s 17...
A: Main, news
Candidate files formal contest in District 1 commissioner race
By Shauna Belyeu General Manager 
April 15, 2026
A dispute has emerged in the race for McIntosh County Commissioner District 1 after a candidate formally challenged the eligibility of a fellow candidate following the April filing period. According t...
Studio 45: A new creative space bringing artists, ideas, and community together in downtown Eufaula.
news
Studio 45: A new creative space bringing artists, ideas, and community together in downtown Eufaula.
By MICHAEL BARNES 
April 15, 2026
On April 12, Studio 45 opened its doors in Eufaula, offering something more than a new venue. It is a place where creativity can gather, take form, and begin to take shape. Just off Main Street on Sel...
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Why Local Publications Still Matter
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Why Local Publications Still Matter
By ALICE CANADA 
April 15, 2026
Welcome back to Marketing on Main Street. If this is your first time joining us, you can find past columns on the Cookson Hills Publishers blog at Cookson. News. In this series, we focus on practical ...
Lake Eufaula State Park April Activities
news
Lake Eufaula State Park April Activities
April 15, 2026
Tuesday, April 14 10 a.m. to 12 p.m. | Citizen Science Day Stop by the nature center and learn what citizen science is and how you can be a part of it. 1 p.m. to 3 p.m. | Citizen Science Activities Jo...
news
City of Eufaula Launches Business & Tourism Impact Survey
April 15, 2026
The City of Eufaula is inviting local businesses to participate in a new Business & Tourism Impact Survey aimed at better understanding how tourism affects day-to-day operations and overall economic a...
Under control or under construction
commentary
Under control or under construction
April 15, 2026
Is your life under control or under construction? If it’s under control then it’s managed, restrained, regulated and disciplined. People who manage their emotions stay composed, calm, steady and have ...
news
Chamber to host Annual Banquet and awards ceremony
April 15, 2026
The Eufaula Area Chamber of Commerce will host its Annual Banquet and Awards this Thursday, April 16, at 6 p.m. at Dobber’s Roadhouse in Longtown. Attendees are invited to come out east and have a goo...
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